The vision of the UNDERSTANDING FINANCIALS website is to provide consulting services and presentations to enable users to better understand financial statements and company financial analysis, as well as, raise the information into useable, actionable intelligence by interpreting and evaluating the data in a clear and straight forward manner.

Financial and accounting knowledge, based on solid principals, is used to interpret company data.  It can be used wisely or misused.  Armed with a strong foundation of the fundamentals, awareness of the caveats, and a balanced perspective anyone can have a fighting chance in understanding Financial Statements.  Rather than leaving the interpretation and evaluation to others, Understanding Financials works to provide you with the tools so you can make your own evaluation.

Kathleen Sullivan Kerwin, CEO

MBA, Finance & Accounting